"Up to 20% of revenue": RMC documents the real cost of missed appointments for hairdressers and restaurants, not just healthcare
In an RMC report, a hairdresser with 8 employees loses about 5 appointments a week with no notice, a restaurant owner puts the loss at up to 20% of revenue, and Doctolib measures up to 6.2% no-shows among dentists — proof the "no-show" problem isn't a healthcare issue but hits any business that runs on appointments.
The report brings together figures rarely placed side by side. According to the MG France union, about 6 million of 250 million appointments go unhonored each year among general practitioners, or 2.5 missed appointments a week per doctor. Doctolib breaks it down by specialty: 3.4% for generalists and pediatricians, 4.5% for other specialists, 6.2% for dentists. But the phenomenon reaches far beyond healthcare: Mickaël, who runs a hair salon with 8 employees, counts about 5 appointments that fall through every week, to the point of now requiring a deposit for longer services. Stéphane Manigold, a restaurant owner, puts the loss as high as 20% of revenue on affected time slots.
The common thread across all these trades: a resource — a chair, a table, a front-desk slot — blocked for an appointment that never shows, because no reminder went out in time. That's exactly the mechanism AppH's Pack Accueil targets on the domiciliation-agency side: a reminder for mail pickup, a mandate renewal deadline, or an in-agency appointment, sent automatically at the right time, so the counter visit is actually used instead of sitting empty.
For AppH
- The report shows, with named real-world testimony (a hairdresser, a restaurant owner) rather than isolated healthcare cases, that missing a reminder costs real money to any appointment-based business — exactly the profile of a domiciliation agency with its pickup or signing slots.
- The French government itself floated a "no-show tax" for lack of a simpler fix: the cheapest, fastest answer to deploy remains the automated reminder before the appointment, not a penalty after the fact.
Against / the honest limit
- RMC itself flags it: the revenue-loss figures for restaurants (15–20%) are unverified, only the Doctolib and MG France rates rest on measured data.
- None of the trades cited (medicine, restaurants, hairdressing) is business domiciliation: the link to a mail pickup or a mandate signing remains an analogy, not sector-specific data.
The detail that matters isn't the most dramatic figure (20% loss for a restaurant owner, unverified) but the sturdiest one: a hairdresser with 8 employees losing 5 appointments a week ended up, by his own account, changing how he runs the business — proof the problem is real enough to shift behavior without needing a law or a tax. The automated reminder at the right moment solves the same friction for a front-desk slot at an agency.
Reviewed by a human at AppH